The challenge is one of the most difficult: to emerge and differentiate yourself in the food delivery market, conveying all the values of a premium service, present within the company, through a rebranding operation. In fact, mymenu, founded in 2014 and acquired by the Pellegrini S.p.s. Group in 2021, has decided to distinguish itself in the world of delivery with an unprecedented service: efficient, reliable, and safe—in a word: excellent.
With mymenu, the concept of food delivery takes on a new meaning, leaving consumers with the certainty of wanting to reorder.
We started with a vision. For us, the point is never still.
It’s like observing a navigator with its trajectories: its streets, abstract lines traced within the city that become inspiration for a new visual image. But the period refers to a certainty, a fixed point is synonymous with something you are sure of, like mymenu. We redesigned the logo, redefined the colors, presented a new tagline, chose a tone of voice, reviewed all corporate materials including uniforms and the various customer touchpoints, and created videos and commercials. In the meantime, we got very hungry and ordered on the App.
Credits