The watchword is exclusivity. This is the atmosphere at CityLife Shopping District, the largest fashion district in Italy, born from the creativity of Zaha Hadid, Arata Isozaki, and Daniel Libeskind. The complex was specifically designed to amaze, astound, and become a landmark for fashion, design, and the Milanese skyline.
Exclusivity is expressed through CityLifers, featured in communication campaigns and dedicated capsule collections. But also through events, such as “CityLifers Summer Game,” Italy’s first marine-themed Balloon Art exhibition, where participants could take selfies with the various displays and win prizes and a capsule collection designed specifically for the occasion.
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