A major restyling for La Favorita in Mantua! A new architectural structure, which makes the transition between interior and exterior more harmonious and recalls the forms of water, the source of inspiration for the design of the new logo, which recalls the shape of the Mincio River and its bridges.
Among the new features is the desire to change positioning with the study of the payoff “Live your time”, in an eco-friendly framework.
A new communications campaign, a packed calendar of events, and a dedicated social media presence.
Credits
Integrated Creative Director: Loris Meloni
Art Director: Viviana Sandrini
Copywriter: Bianca Pisani
Video Editor: Nicolò Donzecchi
Event Manager: Elena Mantovani
Social: SoWhat
Social Media Manager: Claudia Bogazzi
#ADV #restyling #rebranding #strategy