We don’t grow alone, but together. Our goal was to create a technical catalog, a narrative of useful tools for overcoming the challenges that agriculture presents daily.
We did this by starting with and involving farmers and individual companies, interviewing them and incorporating their vision into each product introduction.
We worked on infographics and the readability of each individual description,
because even the eye needs order and priority when reading.
This project saw us working alongside the entire Syngenta Seeds team
and is available in both print and digital formats, with additional content accessible via QR code.
Credits
Integrated Creative Director: Loris Meloni
Art Director: Samuele Zeviani
Copywriter: Bianca Pisani