Sculpted muscles, super eyesight and a speed that would make Flash envious. This year, Santa Claus is a real comic book hero. For the launch of the Leonardo Center’s new Suuuper loyalty card, we transformed good old Santa into a Superhero, capable of multiplying the Card’s exclusive benefits and promotions.
Credits
Agency: Sowhat
Creative Direction: Gianluca Torrini
Story and Screenplay: Gianluca Torrini e Aurora Concato
Direction: Francesco Cacchiani
Production management: Eleonora Rotolo & Bunkerfilm