We are located in Sicily, specifically in Palermo. Here, the Shopping Center represents the beating heart of the geographical area and has always maintained a very special relationship with the people who frequent it, supporting them in the choices and events of their lives. The basic concept that later also became the Center’s payoff is “A precious bond.” The new communication format is a golden ring, a symbol of unity, with the testimonials at the center surrounded by visual elements that seem to emerge from the image, giving it importance and preciousness.
L’idea è andata on air il giorno di San Valentino e ha ispirato l’installazione permanente in Galleria in cui i visitatori possono scattarsi dei selfie da condividere.
Credits
Integrated Creative Director – Loris Meloni
Head of art: Adriano Petitto
Copywriter: Veronica Cirella
#adv #integrated #territorio #visualidentity #retailrealestate