Jet’s Group awarded two Silvers and a Certificate of Merit
Three projects by JET’S, a partner agency of CNCC (National Council of Shopping Centers) and UNA (United Communications Companies), have been recognized at this year’s SOLAL MARKETING AWARDS 2022, an award organized by ECSP to select the best European marketing projects in the retail sector. The first award-winning project, Gigli Shop&shock, was created by the Sowhat team. This innovative project, developed with ECP, Savills, and the entire staff of Centro I GIGLI, perfectly applies the concept of phygital. Traditional retail, e-commerce, and instant marketing coexist in a perfect blend within this initiative, which is still active and available for use on the website www.giglishopandshock.it.
The second award went to the “Maximo Digital Opening” project. This project, which has already garnered numerous awards in Italy, saw the Maximo Shopping Center open entirely digitally, in the midst of the COVID pandemic. The numbers achieved in the months following the opening, both on social media and in terms of in-store traffic, demonstrate that the objectives were fully achieved.
The third award in the Customer Service category was given to the Save the Chewing Gum project, implemented for the eight ECP shopping centers in Italy. The project collected thousands of chewing gums and created everyday objects from the recycled material.
“These awards are very special to us at JET’S,” stated Andrea Fontanelli, CEO of the Group. “After our 2019 victory with the “Hotel delle Piante” project, we returned to winning ways in Europe in 2022. Thanks to these awards, we are the most awarded Italian agency at the 2022 Solal Award. For the Maximo project, a special thank you goes to CPI Property Group | Czech Republic, Cushman & Wakefield, and the entire management team at the Maximo center. We can only conclude by thanking everyone at the agency who have truly given their heart and soul to our “super” Jet’s group over the past few months!”
Jet’s Group – The Jet’s Group, led by Andrea Fontanelli and Andrea Gallerini, can count on professionals distributed between its offices in Florence and Milan, who work daily in the fields of integrated communications, branding, planning, conception, and event management. The Group also includes the Wallabi agency, specializing in e-commerce, competitions, and web development. In November 2019, the digital agency SoWhat also joined, with the aim of making the Group a creative and strategic point of reference for all brands requiring uniquely developed communication projects.