A century of life must be celebrated in the best possible way
When Matteo Bondi, the team’s current Sporting Director and former player, called us to involve him in the project, we immediately put on the uniform…but this time we had to design it. The inspiration for the winning one, because it was voted on and chosen among three of our other proposals thanks to the social media channels on which the team is very active, came from thinking about the period of maximum visibility for the team. The story of the sports reality show “Campioni, il sogno” (Champions, the Dream), which aired on Mediaset between 2004 and 2006, when Inter, Milan, and Juventus competed to be the winners of the program. But in this version the yellow color is more present, as we wanted to convey cheerfulness and illuminate the team’s new path. The blue stripes are interrupted by a dynamic diagonal shape, and the centenary logo appears on the sleeve. Produced by Mizuno, they were unveiled yesterday evening in Cervia’s main square, packed with people, including celebrities like Sara Ventura and Pino Campagna, choreographed performances by local dance and rhythmic gymnastics schools, former Serie A players who have graduated from the youth teams, the most famous champions who have contributed to the club over the years, and the current team, who will be tasked with wowing the crowd once again.
In the photo, Loris Meloni, Creative Director of the Jet’s group, and Matteo Bondi, Sporting Director of Cervia Calcio.