Eight projects created by the agency reached the podium in five different categories.
Florence – June 27, 2022. Jet’s Group, a company active in integrated communications, branding, planning, conception and event management and a member of UNA (Aziende della Comunicazione Unite), was the most awarded agency at the 2022 CNCC Awards, the awards given by the National Council of Shopping Centres to Italian establishments that have distinguished themselves in 9 different categories.
Of the 57 projects competing this year, Jet’s Group won eight awards in three different categories. Specifically, the prestigious “Certificate of Merit” was awarded to the “Tipi da shopping” campaign—a branding web series created for the Leonardo Shopping Center, featuring “typical customers” who embody the main clichés of shopping addicts. The same recognition went to the “Porto del gusto” project, the food area at Livorno’s Parco Levante, the first voice assistant competition, “The Voice Revolution,” for the Le Terrazze Shopping Center, and the “Save the Gum” campaign organized for Eurocommercial, which resulted in the collection of over 600,000 chewing gums.
The Maximo Shopping Center’s entirely digital inauguration project won the “Best of Category” award in the Grand Opening category, and the “Taxi Rosa” initiative, a private transportation service for women traveling to the I Portali shopping center in Modena, won the “Best of Category” award in the Customer Services category. A “Best of Category” also went to the Shop&Shock project, created for I Gigli in the Emerging Technology category.
Finally, the prestigious “Best of the Best” award, dedicated to the project with the most votes overall among all the competing projects, was awarded to the “Listen! Zero Barriers” initiative, created with Granfiume Shopping Center. For the first time, an entire shopping center has achieved the ambitious goal of becoming an accessible and inclusive place for the deaf.
The Condividi e Dona project by the Ligurian shopping centres Aquilone, Leudi, Gabbiano and Serre reached the finals in the “Corporate Social Responsibility” category, and the Il centro teatro di storie (Theatre of Stories) shopping centre by the Ethos group in the Brand Awareness and (re)positioning category.
“Our passion for our work is a constant,” said Andrea Fontanelli, CEO of Jet’s Group, “and has remained constant even during these challenging years. It’s a passion that every person who works daily at Jets Group has transformed into energy and ideas. That’s why the recently concluded CNCC Awards are a recognition of the perseverance, commitment, and love we put into the projects we develop together with friends and clients. When the awards are given by colleagues in the industry, we feel even more proud to be part of this Group. A special thanks goes to our clients who believe in and finance our projects, and to all the agency’s collaborators.”