In fondo al mar

The Costaverde Shopping Center is located on the Adriatic coast, between San Salvo Marina and Montenero di Bisaccia Marina (CB), along the SS 16 road, which connects Campobasso to the sea, and just minutes from the Montenero di B.-Vasto Sud exit of the Adriatic motorway.
The ease of road access allows for a mileage extension of the 15-minute isochrone both along the coast and inland, becoming particularly important for the tourist target during the summer.
The shopping center’s location, just steps from the sea, provides the inspiration for a disruptive communications campaign, crafted through the clever use of AI and post-production interventions, in which “humanized” sea creatures become the protagonists of the ads.
Credits
Integrated Creative Director: Loris Meloni
Art Director / Prompt Designer: Anas Mendoub
Copywriter: Veronica Cirella
#ai #adv #retailrealestate #strategy