A new look for the Pistoia Shopping Center, which changes its name, logo, and creative communication visuals.
After an in-depth study of the Pistoia area and the city’s history, we arrived at the Center’s new name and logo:Le Tre Mura (Le Tre Mura) reference the three city walls that separated the city of Pistoia from the countryside; while the logo, with the M becoming the logo’s pictogram, recalls the round arches of the city’s entrance gates.
Le Tre Mura are the place where you can find everything you need, the place where you can stop and stop searching. These concepts can be found in the bright and colorful visuals.
Credits
Integrated Creative Director: Loris Meloni
Art Director: Vladimir Sibillon
Copywriter: Veronica Cirella
#naming #brandidentity #strategy #adv